It�s a good Season for Coats
The end of November generates mixed emotions for me. When a department store buyer in
Yet the relentless march to the winter solstice matched the calendar�s progression to Christmas; the retailer�s biggest nemesis and conversely the biggest nirvana. Retailers use a strange calendar that evens out every month to have the same number of days, with a 4 week month, then a 5 week one, then a 4. December is a 5 week month. One more week to boost the revenue and move goods. The relentless drive to sell never stops.
As I write this, the instant snapshot analysis of Thanksgiving weekend are rippling through the media. �Big Friday�, �Slight increase for the weekend�, �Big boxes do better than malls�, �Internet sales up significantly�. All the data, but little information. Trends hide inside the overwhelming waves of data. Can anyone other than a psychic really determine whether a 24 hour trend is a new tangent to a sales curve, paralleling the recent past, or veering up or down off the trend line. Confusing at best, befuddling to most.
As a merchant in the thicket of things, in the almost pre-computer days, we just wrote down the sales numbers in a thick leather book, one page for each comparable day. The �beat last year book�. My assistant buyers� job was to call all the branches every day at 1pm, 5pm and store closing to ask the head clerk in our department for a sales �snapshot� to write in the binder. Listing sales, weather and a brief note about what sales were running. The store was 101 years old. The binder went back for 25. We didn�t look at inflation, constant dollars, or the impact of Wal-Mart.
Back then retailing was still high pressure and fast paced, but still relatively sane. Our current just-in-time inventory process was more of a just-in-case. Buyers took the train to
As a young buyer in an industry of older mavens, all I could do was ask for the help of these experienced vendors. They took me under the wing, mentors all. I was guided through the labyrinth of fashion and merchandising, of sizes and seasonality. Carrying a stack of 6 part purchase orders and a sturdy ballpoint to penetrate the 6 carbon sheaves, we would negotiate pricing, delivery, advertising allowances, markdown guarantees, promotional merchandising plans. Take a break at a corner deli, order a pastrami on rye with a New York Egg Cream (no egg, no cream), shake hands and do the deal.
I would return to
We would offer a wide array of goods- from $40.00 budget coats to $495.00 luxurious fur trimmed wools. London Fog was made in
Today�s retail game is starkly different. Goods are bought by computer, often today�s sales, generated from scanned UPC labels automatically trigger tomorrow�s shipments. Yet the process of bringing goods in at higher-than-any-reasonable-price so merchants can slash prices for the �doorbuster specials� is the retailers� stock in trade.
I�m only glad that our Black Friday started at a civilized 9:30am; a generous 30 minutes before the normal opening to welcome the Christmas kickoff crowds. Oh yes, and by the way, that was the first day the Christmas decorations were unveiled storewide.
Can I interest you in a hot mid-length number in plush wool? We need to beat last year.
Leib Lurie is a Troy Civic Theatre Board Member, Optimist Club member and CEO of phone message service OneCallNow.com. You can reach him at Leib@Lurie.net
Or see these columns on his blog at www.llurie.blogspot.com

